Winchester, In the Words of the CEO
HempElf (www.hempelf.com) was created in January of 2018 out of the idea to bring professionalism and quality to the cannabis industry in the UK and through out Europe. My son Marti approached me with the idea of procuring and fulfilling CBD products into the UK market. I initially had my doubts about cannabis - like most people in UK - but because of Marti's passion and after extensive research I decided to support my son and we teamed up to launch HempElf.
What we learnt early on in our journey was that many CBD businesses were in a rush to make products without really paying any attention to the aesthetics, looks and taste of their products. They were focused on quoting large CBD percentages and claim that because their product had CBD, it was justifiable to have a strong bitter taste. We realised from the outset that quality and reliability should be major considerations when selecting products and we set about sampling as many products available on the market as possible and by Feb 2018 we had selected our initial range of products. HempElf was launched as an online store, operated by Winchester MD Limited (formerly Green Biosciences) and offering 15 products.
12 months later and we have over 100 products for sale in our online store with monthly sales in excess of 2,500 orders and 45,000 online visitors per month (average figure). We have been voted as UK’s No 1 supplier of quality CBD flowers by two of the industry publication CBDTesters and High&Polite and have built a customer base of more than 10,000 loyal followers.
Throughout this time we have remained true to our founding principles of Quality, Reliability and Transparency and our trading name HempElf.com has become synonymous with high quality products. Winchester MD is one of the first CBD companies in the UK to successfully put in place credit card handling facilities and simplify the customer shopping experience. In Feb 2019 we secured a strategic partnership with High Standard Capital from Vancouver, operated by Dan Kriznic – former CEO of Invictus MD (TSXV:GENE) (one of Canada's early entrants into the legal cannabis space) and a pioneer in the cannabis space owning and operating cannabis assets in Canada, United States, Jamaica, Peru, Mexico and now Europe. We continue to look for new products for HempElf based on customer demand and also have plans to introduce our own brand of high quality products.
— Faz Moshfeghi, CEO of Winchester MD